Search engine optimization is the process of enhancing web pages and their content. By implementing SEO strategies, users who search for terms which are relevant to your website can easily find.
In a recent survey by Google, it was found that almost 27% of Internet users use the mode of voice search on mobile globally. Voice search SEO is a technique that deals with the optimization of words, phrases etc. to enable your voice search to rank high on search engines whenever a user asks questions.
For this, your content needs to be optimized so as to inform and let your page be known to the user as and when they search for it. Innumerable load of searches is being made by people all across the globe every passing second. Search Engines use bots to go through pages on the web, collecting information about those pages and placing them in an index. After this, algorithms analyze the pages taking into account the user keywords and the words mentioned in the content of different web pages and rank them in an order.
With the growing use of Voice Search among users and with the high internet traffic, it is important that you enhance the quality of content and keyword research of your web page so that it stands out.
Optimizing For Voice Search – Points to Consider
Here are some points to consider when optimizing for voice search
- Focusing on User’s Intent
- Being Concise and Compact
- Focus on Long-Form Content
- Use Conversational and Natural Tone of Language
- Speed Up Your Website
- Use Long-tail Keywords
- Stay Updated On GMB
According to a report, there are an estimated 3.25 billion digital voice assistants being used in devices around the world, as of 2019. This shows the considerable amount of dependence on voice searches by Internet users.
Mentioned below are some of the up and coming Voice Search trends for the year 2020:
1. Search for local products and services.
It has been found that an approximate of 58% people uses voice search when looking for information about a local business.
2. Voice technology for general search queries.
48% of the consumers use Voice search for general enquiries.
3. Google speech recognition now supports more than 100 languages.
Internet Users from over 120 languages can now make use of Google’s speech recognition technology.
4. Accuracy of English language on Voice Search up to 95%.
Voice search users on Google get the most accurate results when they search in English.
5. Preferences of consumers to use voice search to typing a search query.
Almost 32% of users prefer Voice to typing when searching a query. With the rapid increase in the use of digital assistants, it is significant to optimize the content of your website to ensure SEO success. This is where a digital marketing company can be of assistance.
No matter what size your business is or what area you are serving, reliable digital marketing companies can help you meet your goals. Make sure to implement the above mentioned tips to boost your website’s ranking, stay on top of local search rankings, and stay in the trend.
Tags: SEO, Voice Search, Voice Search SEO
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